Genesis is a fertility clinic in Saint Peteresburg, Russia, which provides a range of infertility treatments and services, including IVF, genetic testing, donor banks, and cryo-conservation. Genesis’ medical team utilizes advanced assisted reproduction technologies helping women achieve successful pregnancy.

The visual identity for Genesis is largely inspired by the aesthetics of ultrasound images, also known as sonograms. The achromatic color scheme hints at professional care and premium service at the clinic.