Studio

Genesis

Visual identity

Genesis is a fertility clinic in Saint Peteresburg, Russia, which provides a range of infertility treatments and services, including IVF, genetic testing, donor banks, and cryo-conservation. Genesis’ medical team utilizes advanced assisted reproduction technologies helping women achieve successful pregnancy.

The visual identity for Genesis is largely inspired by the aesthetics of ultrasound images, also known as sonograms. The achromatic color scheme hints at professional care and premium service at the clinic.

Visual identity for Genesis fertility clinic
Visual identity for Genesis fertility clinic
Visual identity for Genesis fertility clinic
Visual identity for Genesis fertility clinic
 

Posters for Genesis

Patient card

Pamphlets

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Visual identity for Genesis fertility clinic
Visual identity for Genesis fertility clinic

Want to learn more about this project?
View the case on Behance

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