My GSOM is a project designed for the Graduate School of Management, St. Petersburg State University (GSOM SPbU). It explores how technology combined with effective communications can enhance student experience both on and off campus.

These days it's not uncommon for universities to have student apps, so we wanted to create something more meaningful; something that combined utility, voice, and emotional design to improve the daily life of everyone at the School. The resulting product finds a balance between a formal and a social take on university life and maintains a simple, minimal brand, crafted to align with the School's own visual identity.